Origin

From the very beginning, we set out to create more than just quality apparel.
Our vision has always been rooted in meaning — to represent values with depth and a positive outlook that goes beyond the fabric.

We believe that fashion is more than visual admiration; it’s a form of self-expression. Whether through our family, friends, collaborators, or supporters, we dedicate our name to those who inspire us to grow and become the best version of ourselves.

Defining “Omaewoah”

In Japanese, “Omae Wa” translates to “you,” with wa marking the subject of the sentence.
It’s a phrase that centers the individual — you are the focus.

Through our designs, we aim to inspire confidence and leave a memorable impact on everyone who wears our apparel.
Our slogan, “Free to be you,” embodies that purpose — encouraging people to not only look their best but feel it.

Each piece from Omaewoah blends streetwear energy with original anime and Asian-inspired art.
No matter the stigma or judgment, we stand by the importance of self-expression and individuality.

“Never mind them — it’s all about you (omae).”

Our Mission

Our mission is to empower individuality and bring creative expression to life through every piece we produce.
We strive to expand nationwide, sharing our message that being yourself is always in style.